SHINee wants their chips
SHINee wants their chips
Celebrity product endorsements tickle me. They’re cute, they’re nonsensical, and they feature otherwise dignified artists doing the strangest things all for the purpose of promoting food or cell phones or beer or puppies or what have you. Like this CF that features members of SHINee:
It’s corny and it’s colorful, and evidently, it’s an advertisement for Oddugi Chips, and it involves the SHINee members excitedly smashing open bags of chips, accompanied by a special keyword, including, “KNEE-KICK,” “POPPIN’,” “STOMP,” “WAVE,” and “KRUMP.”
Yeah, they lost me there.
But see? It makes little to no sense, and yet I can’t keep myself from smiling at the seizure-inducing bright colors, Key’s pinkness, or the fact that I am watching five almost-grown men fooling around with snack food. And would it be weird to say that it’s making me kind of hungry?
Behold, the wonders of marketing.
