A White Day Marketing Campaign Post-Mortem

With the horrible Hallmark-holiday of White Day safely behind us, you may be amused to see what one Joongang Ilbo writer turned up when canvassing the vast array of marketing campaigns designed to extract your hard-earned won on that awful, awful day.
One week ahead of White Day, food companies are heating up their marketing campaigns.
White [...]

Hankyoreh: Bad Economy Making Retro Food More Popular

Hankyoreh: Bad Economy Making Retro Food More Popular
Yummy.
With the worsening economy, eating 1980s-style in convenience stores is growing more popular.
In the GS25 chain of convenience stores this year, in January and February the popularity of such foods increased 42.2% from the same period last year.
One product, “Nostalgic Dosirak” (추억의 도시락), consisting of rice with kimchi [...]

Universal Chargers: nothing new for Korea

(Contributed by Andrew Ace)

It was recently announced in Barcelona that all the major
cell phone manufacturers will start to use a single universal charger by the
year 2012.  This announcement at the 2009
Mobile World Congress will also include Korean giants LG and Samsung.  Soon, a universal Micro-USB technology will
be used across the board. 
So, what’s the big deal?
Korea [...]