South Korea Lacks Clean Water?

I’m surprised to hear it, but that apparently is what the numbers say.

The 22nd is the 17th annual “World Water Day” according to the UN. The day was established to raise consciousness among the peoples of the world of the importance of water and foster water respect for and conservation of water. According to UN [...]

Nate Q&A is Korea’s Aardvark

SK Communications is an affiliate of a Korean conglomerate SK Group. SK Comms has the famous Cyworld and a major Korean web portal Nate.com. Nate offers Korea’s most popular IM service, Nate On Messenger. SK Comms tries to create synergy among these assets, namely Cyworld, Nate portal, and Nate On Messenger. 

As a part of such [...]

A White Day Marketing Campaign Post-Mortem

With the horrible Hallmark-holiday of White Day safely behind us, you may be amused to see what one Joongang Ilbo writer turned up when canvassing the vast array of marketing campaigns designed to extract your hard-earned won on that awful, awful day.
One week ahead of White Day, food companies are heating up their marketing campaigns.
White [...]

Hankyoreh: Bad Economy Making Retro Food More Popular

Hankyoreh: Bad Economy Making Retro Food More Popular
Yummy.
With the worsening economy, eating 1980s-style in convenience stores is growing more popular.
In the GS25 chain of convenience stores this year, in January and February the popularity of such foods increased 42.2% from the same period last year.
One product, “Nostalgic Dosirak” (추억의 도시락), consisting of rice with kimchi [...]

Naver AdCast lets portal viewers control display ads

The other day, Naver announced AdCast, a new display banner ad system that allows viewers to exert control over the banner ads they see on Naver’s front page. 

User can stop/replay flash ads, find advertiser info, or navigate through multiple banner ads when more than one ads are rolling on the same ad spot. Further, user [...]